Your brand is a lot more than just the name of your company, your logo or your tagline. It encompasses the entire experience your prospects and your customers have when
Augmented reality is by no means a new term, having been invented and coined way back in 1968 by Harvard computer scientist Ivan Sutherland. During a more recent surge of
With more than half the world’s markets becoming digital, and even more using digital channels and platforms, digital marketing has naturally become a must for any business hoping to stay
For the better part of the last century, newspapers were one of the primary methods of receiving news, both nationally and from around the globe. A low asking price mixed
The modern world is in a constant state of rapid flux; and this means that there’s a new trend with every passing year. One trend that quickly became a way
For the better part of the last century, the best way of keeping up to date with the latest happenings was by reading a physical newspaper, which could be purchased
A bias is an inclination or personal preference that’s often presented in a manner that disallows impartial judgement on behalf of the person receiving the information. Biases are designed to
What a time to be alive. Celebrities can now amass followers in the hundreds of millions across multiple social media platforms, making them astoundingly influential. From athletes to musicians, it
We live in an age when a single online celebrity can make or break a marketing campaign. Yes, influencers can provide incredible marketing opportunities. On the other hand poorly thought
Books have played an enormous role in the advancement of human civilisation. They allowed our ancestors to record and accumulate their knowledge, building upon it generation after generation. This combined