Social media is still a relatively new phenomenon, in terms of the technology as well as its role in the world of media. Therefore, as much as it feels like everybody is using social media – whether it’s Facebook, Twitter or Instagram – using it as a marketing tool is far more complicated than just posting pictures and captions, and there’s a lot that can be learnt about the best ways to do things.
While in the past, advertising via the internet was done using pop-up adverts on websites – often for things like online slots or dating sites – but these days, it’s far more advanced.
Social media marketing is a form of digital marketing that has the ability to reach a large audience almost instantly. Put simply, the better your content, the more successful it’s going to be.
So, here are some top tips on how to create good and effective social media content.
Know Your Audience
Knowing your audience is important in all times of marketing, but it’s especially relevant when it comes to social media, because it involves algorithms and technology. Thus, who your marketing is targeted at is one of the first and most important questions you ought to ask yourself.
More than that though, you need to understand what your target audience has an interest in. If you know that, you can create content that resonates with them and they can engage with.
Be Clear and Concise
The one thing about social media is that it appeals to our modern need to keep things short and sweet. Gone are the days of normal people reading long articles – sure, many people still do, but for most people, they just don’t have the time. They need to be able to get information quickly and efficiently.
Therefore, when you’re creating social media content, make sure that your message comes across quickly and effectively. Use short, punch sentences, bullet points and visual aids to make your content easy to read and quick to understand, even at a glance.
Don’t Neglect Visual Content
Visual content is something you can use to capture people’s attention as they’re scrolling through their newsfeed. Most of your information may be in the caption, but the visual content will stop them from scrolling. If you like, some of your information can even be in the visual content – even if it’s just a catchy phrase or tagline!
Hashtags help you to gain traction on social media. They ensure that your content can reach a wider audience – it does this by making it more discoverable. So, use hashtags that are relevant to your content, and you’ll find that you’ll have new followers in no time.
Engage with Your Audience
Social media enables two-way communication, and this provides you with a tool that you can use to engage with your audience. You can ask questions, respond to comments and encourage feedback on your business or anything else. This will help you keep good relationships, and it should also help to make you seem more authentic.