Since social media emerged in 1997, a plethora of different platforms have taken the world by storm. In fact, today, most people have at least some sort of social media presence – whether it’s an account on Facebook, Instagram, TikTok or all of the above.
But one thing that’s become popular more recently is the rise of social media influencers. That is, people who earn a living by means of promoting products and services as if they are endorsed by themselves. Being an influencer is completely different to merely using online platforms – whether you’re enjoying a bit of online golf betting or keeping up with TikTok trends.
While it may have been a lot easier to get right when it first became a thing, being a successful social media influencer these days is actually really quite complicated. Not only do you have to take into account who you’re targeting and what you’re advertising, but you also need to understand the ways in which social media algorithms work and how to use them to your advantage.
So, if you’re new to the game, here are some top tips for becoming a successful social media influencer.
Pick a Niche
Many people may not necessarily want to choose just one main topic, but if you want to be a successful social media influencer, it’s really important that you do. If your content is too generalised, it makes it really difficult to gain real traction and to build up a good, loyal following.
So, while you can stray away from your main niche a little bit here and there, it’s essential that you decide what kind of content you want to post and what you want to be known for.
Some of the most popular niches that come to mind are family, fitness, cooking, health and wellness and sport.
Choose a Primary Platform
You may use several different platforms in your personal life, but doing that in business is very different. One of the most important things to be aware of when you’re influencing is that you need to post consistently and according to a specific schedule. This can be really stressful and it requires a lot of work. Thus, the more platforms you have, the more work you’ll have – because it’s not a great idea to simply replicate content across platforms.
So, our advice is to pick one that works for you and put your heart and soul into it.
Learn About Your Audience
Your audience is arguably the most important part, and to be able to create content that you’ll enjoy and that they can relate to, you need to know a bit about them. So do your research and match your online personality to your results!
Engage with Your Followers
Social media allows you to actually engage with your followers which is a bit of a game changer, because it makes you seem far more approachable and authentic. It also gives you the opportunity to understand your followers more and for them to ask you questions.
Establish a Content and Posting Strategy
As we said, posting good quality content regularly is really important, so try and create enough content ahead of time so that you can stick to a strict posting schedule. That way, you always know when you need to post. Being consistent in this industry is what will make or break you.