Search Engine Optimisation, otherwise referred to as SEO, has become a major component of new media and an integral part of the structure of Google and the internet more broadly.
Understanding the process may seem a little overwhelming at first, but the gist of it as actually quite simple if you pay attention.
SEO In A Nutshell
There are three major components of SEO:
- The technical stuff
Your content, of course, is the most important part. You should always prioritise the quality of your content as it’s a direct reflection of you or your business.
Put simply, poor quality content will not only make you look bad, but it also won’t rank highly on Google. So don’t do it!
The Technical Stuff
This includes all the nitty gritty from the technical perspective – Google’s rules, standards and so on.
Backlinks are super important. High quality backlinks will support your content and give you and your website authority.
Top Tips For Using SEO Effectively
We could be here all day giving you advice for producing effective copy in new media, but for now, we’re going to keep it simple and you some of our top tips.
Prioritise The Quality Of Your Content
We’ve said it before, but we’ll say it again – the quality of your content is everything. Writing for the sake of filling space will not do you any good in the long run. It’s a poor reflection of you or your business and it will be detrimental to your Google ranking. Just do it properly!
Focus On Writing Good Meta Descriptions And Meta Titles
Since these are the first two things that will be seen by users, make sure that they accurately reflect the contents of your page. Make them quick, catchy and accurate.
Ensure That All Your Links Are Working
There’s nothing worse than visiting a site with dead links – it’s sure to scare away customers quickly. Ensure that your links are of top quality and that they’re functional.
Stay Away From Black Hat SEO
Black hat SEO is a term that refers to the practice of attempting to trick Google by using sneaky methods. These may include:
- Keyword stuffing
- Comment spam
- Sneaky redirects
- Irrelevant backlinks
- Hidden text
Not only are these tactics unethical, but they’re bound to get your website in trouble sooner or later. While it may seem effective in the short term, Google is designed to be able to pick up things like this. When you’re caught ought, you’ll be penalised.
Using white hat SEO is the way to go. Utilising proper methods will ensure that you produce the best results in the long term. Furthermore, it is a user-centred approach, meaning you’re creating content with the user in mind whether it’s for business or fun activities like playing at Dubai casinos online, which is the ultimate goal.
At the end of the day, SEO can seem complicated, but if you really get stuck in, you can totally get it right. As long as you’re doing things properly and ethically, you’re on the right track.