When small businesses get started, they often concentrate on how to get the first customers through the door and paying. They may depend on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses could believe that since they offer a good product or service, it’s merely a matter of time until the stage when customers find their way to them.
While this kind of strategy may bring in just a trickle of business, there is a better and simpler way. Small businesses have to consider the global marketplace of prospects online and benefit from joining their traditional and digital marketing. No small business, no matter how new they are, should overlook digital channels as a way to produce leads and convert interest into customers.
Digital marketing is very important as it connects a business with its customers when they are online. This type of marketing is effective in all industries. Digital marketing connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing as well as through email with email marketing.
Your Customers Are Online
There were 4.3 billion internet users in 2019. The number increased to around 9% from January 2018. Looking at this increase will give you the idea that there are far more people to reach out to when you apply digital marketing.
Your business needs exposure in order to find customers and the online market is the best way to make this happen. When individuals hear about your business and what you offer, they will want to learn more about it. They want to check out your online presence to know if you do exist.
If people can’t find anything about you online, whether you’re offering goods, products or services, or even the live horse racing betting tips NZ loves, the chances are good that you’ll lose them as a customer.
A website is without a doubt the single most important marketing tools. It is an understanding into what people are interested as well as how they find your website and then move around it:
- How many people have visited your website?
- Where are they coming from, natural search, via pay-per-click (PPC), social media or email campaigns?
- You are able to monitor the change in your figures over time, giving you real information about if your marketing message is getting through to the correct people.
Far More Targeted Audience Reach
When you buy an advertisement in a physical newspaper, your audience is defined as subscribers to that particular newspaper. When you book a time slot on a TV channel, your audience is made up of people who watch that specific channel for that show at that particular time.
In a lot of cases, with more traditional channels, you don’t have the ability to tailor your messaging to particular audiences. Without any extra cost, digital marketing channels allow you to target individuals based on many demographics. And if you don’t know what demographic breakdown applies to your business, free analytics tools show you the exact characteristics of people who visit your website.