These days, marketing is about so much more than just creating advertisements on television or creating posters to stick up around time. Since the innovation of the internet, and more so in recent years, social media has become a massive component of marketing.
While it may have seemed like merely a personal means of communication at first, it has since grown and involved into something that is so much more. Whether it’s Instagram, Facebook or even TikTok these days, social media has the potential to add a lot to your marketing campaign.
Here are 4 reasons you should be using Instagram.
Broaden Your Reach
One of the most important components of Instagram is that it enables and encourages communication on a large scale. This extends to business and general marketing.
Today, most people have Instagram accounts, and whether they’re actively posting or simply browsing on their newsfeed and stories, they’ll be exposed to large scale marketing. One of the most important parts of marketing is simply getting your name out there, and in its simplest form, this is the very least that Instagram can do for you.
Instagram is something that people have constant access to, whether they’re doing nothing at home and sitting on the couch or perhaps working and on the move. Instagram allows you the opportunity to reach more people constantly.
Instagram is a completely visual social media platform – it’s all about photos, and today, reels are a big thing too.
As much as advertising and marketing used to be based on the written word, one thing that’s become clear these days is that people respond to visual stimulus. Photos and posters are intriguing, eye-catching and they allow people to engage with your marketing in a shorter amount of time than a lengthy piece of writing.
When you’re marketing on Instagram, your content is visual, and potential consumers will be constantly scrolling past, seeing your name and what you have to offer.
Engage With Your Community
Something new and interesting that social media has introduced to the world of marketing is two-way communication and interaction, known as engagement in the world of Instagram.
This is helpful for many reasons. First, it allows consumers to feel like they can direct with you and our company directly. Second, you, as a business, can gain direct insight into what your customers think and want. In some ways, it covers an aspect of market research without having to do all the work.
Monitor Your Competitors
In much the same way that it allows you to find out more about what your customers think, Instagram also allows you to monitor your competitors in a far easier way than was possible before. While full-scale market research still has its place, monitoring Instagram and your competitors’ activity and so on can be really interesting and beneficial for you when working on your own business.
If you use Instagram properly and take advantage of all its tools, it can be a really useful and effective way to contribute to your company’s marketing campaign. Like NZ casino games online, it can bring in excellent revenue.