Traditional marketing is becoming far less effective by the second. As a forward-looking marketer, you know there has to be a better way to get your message out into the world. Enter content marketing.
Content marketing is a marketing method of creating and disseminating valuable, relevant and consistent content in order to attract and obtain a clearly defined audience – with the aim of driving lucrative customer action.
The key word here is “valuable”. It’s what alters this definition from one which could describe nearly any type of advertising or – alternatively -marketing. You can recognise if a piece of content is the kind that could be part of a content marketing campaign if individuals seek it out, if people want to consume it, rather than avoiding it.
Of course the goal is to offer as much value from your content marketing to as many of your target audience that you possibly can. At this point in time, despite this definition and explanation, you’re likely still wondering what exactly content marketing is.
Why Is Content Marketing Important?
Content marketing is a go-to tactic which has proven to work. In addition, it provides a competitive advantage. Have a look at what the data says about content marketing:
- Businesses that have with blogs get 67% more leads as opposed to other companies.
- A total of 47% of buyers view between three and five pieces of content prior to engaging with a sales representative.
- Companies which use content marketing see approximately 30% higher growth rates as opposed to businesses not utilising it.
- A total of 72% of business to business (B2B) marketers report that content marketing increases engagement as well as the number of leads they generate.
What Is Content Management?
As potential customers arrive at the sales funnel, content has become one of the chief ways that businesses interact with them. For content marketing to be able to generate leads, a content management system is required to create, manage, update as well as deliver content, consistently and efficiently.
Content Mapping Based On The Customer Journey
Have you ever heard about content mapping? If you haven’t, it’s about high time that you do. It’s extraordinarily valuable and significant for your own content marketing strategy.
Content mapping is the action of understanding your audience so well that you are then able to design content for each stage of their journey towards purchasing your product.
As you well know, a few individuals go straight from discovery to purchasing. Instead, they often discover your website, ponder on your product, spend a couple months thinking, see a retargeting ad, and then make a purchase.
The point is that people take a lot of time to buy as shopping isn’t like playing online slots games in Canada – there’s far more commitment involved. And traditionally, content marketing is a top-of-funnel strategy.
Types of Content Marketing
There are many kinds of content marketing that you may elect to incorporate in your strategy. Here are some of the most common:
- Social Media Content Marketing
- Infographic Content Marketing
- Blog Content Marketing
- Podcast Content Marketing
- Video Content Marketing
- Paid Ad Content Marketing
Each offers its own advantages and is well worth incorporating into your strategy.