What Is Search Engine Optimisation?

What Is Search Engine Optimisation? post thumbnail image

Search engine optimisation is the process of refining your site to increase its visibility when individuals search for products or services that are linked to your business in Google, Bing in addition to other search engines. The better the visibility your pages have in search results, the more likely you are to attract attention as well as prospective and existing customers to your business.

Why Is SEO Important?

In order to understand the value of SEO, let’s break down our definition into three parts:

  1. Organic Search Results

These are the unpaid listings on a search engine results page (SERP) which the search engine has determined are most pertinent to the user’s query. Ads (in this aspect, PPC or pay-per-click ads) make up a substantial portion of many SERPs. Organic search results are separate from these ads in that they are positioned based on the search engine’s organic ranking algorithms versus advertiser bids. You aren’t able to pay for your page to rank higher in organic search results.

  1. Quality Of Organic Traffic

This refers to how relevant the user and their search query are to the content which is on your website. You will be able to attract all the visitors in the world however if they’re coming to your site as Google tells them you’re a resource for Apple computers when actually you’re a farmer selling apples, those visitors will probably leave your website without completing any conversions.

High-quality traffic includes just visitors who are sincerely interested in the products, information or – alternatively – other resources your site provides. High-quality SEO capitalises on the search engine’s effort to link a user’s search intent to the web pages which are listed in the SERP.

  1. Quantity Of Organic Traffic

This means the number of users who reach your site through organic search results. Users are far more expected to click on search results which appear near the top of the SERP. This is why it’s important to use your SEO strategy in order to rank relevant pages as highly as you are able to. The more high-quality visitors you draw to your website, the more likely you are to see a jump in valuable conversions.

How Do You Get Your Site On Google?

Google is a fully automated search engine that utilises web crawlers to constantly explore the web, searching for sites to add to its index. You often don’t even need to do anything but post your site on the web. In actual fact, the vast majority of sites listed in Google’s results aren’t manually submitted for inclusion but found and included automatically when they crawl the web.

Google offers webmaster guidelines for building a Google-friendly website such as the sites you’d access for NZ online betting. While there’s no guarantee that their crawlers will find a specific site, following these guidelines can assist with making your website appear in Google’s search results.

Google Search Console offers tools to assist you with submitting content to Google and monitor how you’re doing in Google Search. Search Console can even send out alerts on critical issues which Google encounters with a particular site.

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