Local SEO is a search engine optimisation (SEO) strategy that assists your business be more visible in local search results on Google. Any company that has a physical location or serves a particular geographic area can benefit from local SEO. If you search in Google for any important keywords that are related to your business and a map with three listings appears below it (which is also known as a map pack), then local SEO can assist you with growing your business.
This SEO marketing technique is where you concentrate on improving your search engine visibility and rankings in local search results. Examples are Google’s Map Pack/Local Pack. This is as opposed to organic SEO is how you boost webpage rankings in organic search. How your website is raking in those organic results can influence your Local Pack rankings positively, as well.
Organic listings are another great prospect for your local business to appear in front of motivated searchers when Google determines that the query has local intent. So, even though local and organic SEO are interconnected, each requires a unique strategy with different optimisation tactics.
How To Find Keywords For Local SEO
Discovering local keywords for SEO, which is a digital media practice, involves identifying the specific keywords that people use when searching for local products and services. These keywords can drive targeted traffic to your website, leading to more customers. To start, you need to create a list of potential local keywords for your business. Here are some strategies.
Reviewing what your competitors are doing is a straightforward way to gather keyword ideas. You can use tools like SEMrush’s Organic Research tool to enter a competitor’s website and explore the “Positions” tab. Use the “Advanced filters” to exclude branded keywords and sort the table by keyword difficulty. This will give you a list of potential keywords to target.
Use Google Autocomplete
Google autocomplete is a feature within Google Search that predicts search terms and can help you discover long-tail keywords. The predictions are partly based on your location, so start by typing in relevant keywords related to your business. For instance, if you run a cleaning services business, type in “cleaning services” to see a list of local keyword suggestions. Add local modifiers like the name of your city to find other useful keywords.
Leverage Google Keyword Planner
Google’s Keyword Planner is a tool used for researching keywords for paid search campaigns. However, it can also help you find new keywords related to your business, whether you have a land-based or mobile casino Canada loves or a start-up ecommerce and brick and mortar store. Start by going to the “Discover new keywords” section and select the “Start with a website” tab. Enter the domain of one of your competitors and click “Get results.” Google will suggest a list of relevant keywords based on the terms on that page.
Repeat this process with your top competitors and add the relevant keywords to your list. The tool also provides search volume data for specific geographic areas, helping you to prioritise which keywords to target first.
By using these strategies, you can create a comprehensive list of relevant keywords for local SEO that can help drive more targeted traffic to your website.