Content marketing is very important as it answers your audience’s questions and assists you to build trust, develop relationships, boost conversions and generate leads. In today’s age, customers expect high-quality, constant content from their favourite brands.
Content creation is a major priority for 80% of marketers. Likewise, on average content marketing accounts for 26% of B2B marketing budgets. Consistent, high-quality and engaging content has an impact on audience decision-making more than any other type of technique.
Without a doubt, consistency in brand messaging is one of the great many factors which determine the growth and success of your business. Big brands know how to represent their brand consistently as well as at every customer touchpoint. Exactly the same reasoning is applicable to content marketing — your content has to carry a unique and recognisable voice, style, and pitch over all distribution channels.
Content consistency cements your credibility, builds trust, and strengthens your reputation.
Content Marketing Establishes Authority On Your Own Platform And Not Rented Land
As a whole, content marketing’s primary focus is building your brand’s authority and cementing relationships with your potential customers on your website.
As opposed to social media marketing, where the focus platforms are distantly owned by large corporations (for instance Twitter, Facebook and Instagram content marketing’s platform is one you own). Publishing on your website means that you own all the content which lives there (these are your content assets). That isn’t true for social media as you don’t technically own anything you post or send from those channels. If, one day, a social media company goes bankrupt your content will go with it.
Publishing on your website means that you own all the content which lives there (these are your content assets). That isn’t true for social media as you don’t own anything you post or send from those channels. If, one day, a social media organisation goes bankrupt your content will go with it.
This means that focusing on those channels is like building a house on rented land. If your account is hacked, shadow banned, or taken down randomly, not just your content vanishes. Your audience and your method of communicating with them will vanish as well.
Your Audience Will Stick Around Longer
Great content is an important asset. Like online gambling it has the ability to create positive experiences for your potential customers and encourage them to come back for more. It’s your ticket to capturing your audience’s attention and constantly reinforcing a positive brand impression.
Content Marketing Brings In Higher-Quality Leads
Higher-quality leads fall into two main categories:
- They know your brand, are quite familiar with your expertise as well as what you sell. They are ready to buy.
- Alternatively, they know that they have a problem, they understand the solution they require, and are ready to find the best choice.
So how does content marketing help pull this type of lead to you? Via targeted SEO.
Search engine optimisation and content are a powerful combination. Targeting keywords with the correct search intent in your content will bring in leads who are looking for the answers or solutions you provide.