Search engine optimisation is the process of refining your site to increase its visibility when individuals search for products or services that are linked to your business in Google, Bing
Social media marketing (SMM) is the utilisation of social media — the platforms on which users build social networks and then share information — in order to build a company’s
When small businesses get started, they often concentrate on how to get the first customers through the door and paying. They may depend on traditional forms of advertising, such as
One of the aspects that a lot of companies struggle with when strategising their business is determining what type of marketing tactics will work for them. Every organisation has different
Who can be looked at as a media personality? It could be said that individuals who are involved in presenting shows on TV can be seen as media personalities. These
The term ‘digital media’ refers to any form of media which utilises uses electronic devices for distribution. This format of media may be created, viewed, changed and distributed via electronic