The year is 2022 and around the world people feel at home on the Internet. Whether they’re browsing social media, working remotely or studying from home, visitors of cyberspace have
Following the increase of the use of computers and the rapid growth of the internet in the late 20th century, new media has taken the world by storm. The evolution
Search Engine Optimisation, otherwise referred to as SEO, has become a major component of new media and an integral part of the structure of Google and the internet more broadly.
Advertising and PR both help to build brand awareness and communication with appropriate audiences. There is one fundamental difference though: advertising space is almost always paid for, and public relations
Content scoring is the process of evaluating and quantifying the real prospects and possibilities of content, by tracking the outcome and performance of individual content pieces.
Traditional marketing is becoming far less effective by the second. As a forward-looking marketer, you know there has to be a better way to get your message out into the
Search engine optimisation is the process of refining your site to increase its visibility when individuals search for products or services that are linked to your business in Google, Bing
Social media marketing (SMM) is the utilisation of social media — the platforms on which users build social networks and then share information — in order to build a company’s
When small businesses get started, they often concentrate on how to get the first customers through the door and paying. They may depend on traditional forms of advertising, such as
One of the aspects that a lot of companies struggle with when strategising their business is determining what type of marketing tactics will work for them. Every organisation has different