These days, technology is a universal but we’re nonetheless still witnessing its dynamic development. This is because users’ needs are ever-changing, and information technology companies are constantly expanding the possibilities
The internet and the search engine community is constantly evolving as our digital world expands. For SEO practitioners, it can sometimes be hard to keep up.
In order for your business to grow and expand in the digital era it has to have an effective marketing plan. Prior to answering the questions about how to achieve
When it comes to brand awareness and being in touch with your customer base, nothing shows you’ve succeeded as well as getting user generated content (UGC) shared with you. Most
The physicality of traditional media is under pressure.
The year is 2022 and around the world people feel at home on the Internet. Whether they’re browsing social media, working remotely or studying from home, visitors of cyberspace have
Following the increase of the use of computers and the rapid growth of the internet in the late 20th century, new media has taken the world by storm. The evolution
Search Engine Optimisation, otherwise referred to as SEO, has become a major component of new media and an integral part of the structure of Google and the internet more broadly.
Advertising and PR both help to build brand awareness and communication with appropriate audiences. There is one fundamental difference though: advertising space is almost always paid for, and public relations
Content scoring is the process of evaluating and quantifying the real prospects and possibilities of content, by tracking the outcome and performance of individual content pieces.